The story goes that Mark Gubin was sitting on the roof of a large building he owns in Milwaukee one day, having lunch with his assistant. She commented on the planes flying approaches to the nearby airport, and suggested that they paint a large sign welcoming people to Milwaukee. He said, "You know what would be even better?", and the result is this:
Google Sightseeing Story
In case you can't tell, the roof says "Welcome to Cleveland".
Read all about it in the newspaper column:
http://www.jsonline.com/story/index.aspx?id=333812
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